Ayushee

About

My multidisciplinary background has placed me at the intersection of design and psychology, imparting me with a laser focus on delivering measurable results that impact both user satisfaction and business outcomes.
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I am currently a principal product designer at Shift4 where I lead the design of financial technology products powering major sports & entertainment venues countrywide. Previously, I was a senior product designer at Edwards Lifesciences, where I designed digital platforms for global clinicians that resulted in positive patient outcomes and improved hospital ROI.

I am known for detail-oriented, strategic thinking, thoughtful UX decisions, and am a champion of consistency. As a process-minded designer, I am excited about making the jump to design ops.

When I'm not busy designing, you can find me sewing, learning Flamenco, and throwing themed dinner parties. I'm currently based in Los Angeles, CA.

Experience
Shift4
Principal Product Designer VI
April 2025 - present
Principal Product Designer IV
May 2022 - March 2025
Senior Product Designer
January 2022 - April 2022
I lead design for two major initiatives. 

1. Sports & Entertainment: Merchant-facing Portal, Mobile Ordering app, and Point-of-Sale.

2. Merchant Experience: A revolutionary onboarding system for Shift4's merchants.

Across my projects I drive design team process and infrastructure and act as a cross-collaborative leader between product, design, and engineering.
Edwards Lifesciences
Senior UX/UI Designer
October 2019 - April 2021
I established and championed new UX practice and strategy for an industry-first dashboard that analyzes hemodynamic data, resulting in positive patient outcomes and improved hospital ROI.
Freelance
UX/UI & Graphic Designer
2014 - 2021
During my time freelancing, I learned to inhabit a client’s POV and wore many design and business-related hats. I executed graphic design (branding/identity, print media) and UX/UI design (websites, specialized web tools) for a variety of nonprofits and small businesses.
Fundamental Design Group
UX/UI Designer
January 2018 - July 2019
At this Los Angeles-based digital and tech consultancy, I honed my UX workflow and utilized knowledge of typography, color, layout, and iconography to design UI for Los Angeles city government websites and mobile apps for tech startups.
LRW
Research Manager
November 2016 - June 2019
Research Associate
November 2015 - November 2016
As a Market Research Manager, I flexed my communication and collaboration skills through project management. Leading quant and qual research studies also laid my foundation in research and analytics. LRW’s proprietary “So What?” consulting model paved my strategic thinking and research prowess.

I directed research studies for global brands spanning various industries including DHL, eBay, Verizon, Gerber, Nestlé, and American Greetings.
Education
Otis College of Art & Design
Graphic Design Certificate
August 2018
At Otis I finessed my visual design and layout skills, learning to blend beauty with functionality.
New York University
M.A. in Consumer Psychology
May 2013
During my Consumer Psychology Master’s at NYU, I developed empathy for users and their needs, informing my human-centered design values.
University of Southern California
B.A. in Neuroscience, Minor in Advertising
May 2011
My education instilled analytical thinking, detail orientation, and problem-solving skills as well as a deeper understanding of the human mind.
Tools

Figma

Sketch

Adobe XD

Photoshop

Illustrator

InDesign

Lightroom

Vercel

Cursor

Replit

Webflow

Wordpress

Notion

Miro

Jira

Confluence

Airtable

Monday

Linear

Interested in working together? Say hi.